With over thirty years of polarized sunglass experience behind it, Guideline Eyegear was determined to develop and launch a collection of quality, fishing-dedicated, polarized sunglasses at a value price. Prior to Guideline Polarized Eyegear, the price gap between entry-level polarized sunglasses and the big brands was vast. An angling consumer had to choose between spending $15 for “rack” sunglasses or mortgaging the house for the big brands. By sourcing new product materials and streamlining manufacturing practices, Guideline created a new price category within polarized sunglasses.

Through grass roots marketing and word of mouth, Guideline Eyegear’s reputation for quality and value has grown. Offering seven fishing-specific polarized lens tints, along with bifocals and prescription lenses, Guideline’s product selection is sure to please even the most ardent angler. Our core commitment to performance, protection and value drives our endless desire to create new “Eyegear” for our dedicated customer…the angler.

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