With over thirty years of polarized optics experience behind it, Guideline Eyegear continues to grow in product selection as well as brand recognition. Our heritage dates back to 1974 with the first introduction of polarized fishing sunglasses. The people behind the Guideline brand are intimate with every product. Some employees were fishing guides, some retail store managers ... all are avid anglers, who field test the product at every chance.

Each year Guideline Eyegear strives to bring new, compelling polarized products to the angling market. Products like bifocals, prescription sunglasses and specialty, angling lens tints. It's Guideline's goal to offer quality, affordable polarized eyewear with great customer service.